It has got a 4 inch display, faster processor, better iOS, or basically just need to a positive adjective in front of the current iPhone 4S function.
Obviously, what Apple does now is perfecting the iPhone. The most apparent design design process took place 5 years ago, when they were designing the first iPhone.
What's the key design?
An iPhone user knows this better than anyone: the handy 3.5 inch size, the smooth interface and the all in one home button!
So, this is the gist : when you get the formula correct, you don't simply change it, in contrast, you perfect it.
It applies to all sort of products. The best selling Porsche model, the Cayenne, does not change much in the design since the first version, reason being the chassis is already a fantastic one. The engineers are not going to take radical approach to change the entire thing, they make it more PERFECT!
But no one seems to be complaining about this, then why should we complain about iPhone?
Think about it, is it necessary to get a wider screen? By having that, you loose the handy feel of holding an iPhone. What's the significance of 2.5 width? Why does Apple keep that size even though it is capable in manufacturing 11 inch retina screen?
It's the user friendly experience, and the convenience to operate the phone using one hand. You can unlock it, search for contact, zoom in and out, and keep in your pocket without affecting the heat transfer in your pocket (if you know what I mean)
Then, if not perfecting the previous model, what else do you expect? Hollogram? Infrared keyboard? 3D gaming?
In marketing, Apple wants the product to be suitable for everyone. So, why would an OL need a 3D gaming? or a grandma need Infrared keyboard? Even youngster, how often will you use the features?
So iPhone 5 is definitely the best iPhone 5 ever invented that can be incorporated in our lifestyle so well that we should own one.
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