Wednesday, May 27, 2015

Entreprenuership #4

Last weekend was a good one. We'd been busy preparing for our first bazaar. Decided 7 days before and confirmed with the organiser 4 days before the event, we had only 96 hours to do all the preparation, from literally nothing.
Two guys, jobs delegation. I did the banner and printing, getting help from my sister, while chaang hoong went to source for all the materials : palet, hardware, wood etc.
Fast forward to the event day. Friday was pretty quiet so we were quite worried. Was aiming to breakeven at least because together with the rental, we came out about RM800. So we needed sales desperately.
Saturday started with our first sales where a mum brought 5 kids to shop around. Ended up with two sales. That's when the ohm came in!
Hoong was busy with eye test, recommending lens and giving advice on frame shape while me busying spreading the words, telling people about our identity and making connections with others.
Sunday went well too with a support from a minister's wife.
Overall it was good. And very tiring.
Lesson learnt : Don't look down at bazaar like this, though it looks cheapo (depends on how you market / decorate it) it's a powerful marketing tools. One of the brand touch point. For the first time people get to feel us, we are so tangible.
More bazaar coming up! and we will work even harder and more consistent with our messages.









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